Rolex has achieved the status of the most recognized brand name in the world and a name that is a symbol of quality and status. The company history can be traced to 1905 and since the 1960s when Rolex became the best selling prestige watch in the United States, this brand has been the dominant maker of fine watches to such an extent that the production levels are at a level slightly less than one half of all the elite luxury watches made in Switzerland. Reputedly 600,000 units are produced annually and the U.S. market, is and has been for many years, the largest market for these products.

The brand is famous for it’s durability and water resistance and models such as the Submariner, Explorer, GMT Master, Daytona Cosmograph and President are immediately recognizable and iconic.

Despite annual price increases and much competition the market for Rolex is strong and there is extremely strong demand for new and used Rolex watches. There has never been a brand with consistent resale value as strong as Rolex when one considers the full range of products and price ranges the brand represents.

Vintage Rolex are highly desirable as collectibles and there are many avid collectors for the rare and significant models from the various eras. Many fine examples survive in excellent condition and continue to appreciate. There are many knowledgeable and passionate afficianados of the brand seeking desirable examples of the rare and hard to find model. We enthusiastically recommend certain Rolex models as acquisitions and valuable collectibles.